With the increase of senseless gun violence happening across the country, we felt obligated to address gun violence issues, and take a hard look at the prevalence of guns in our culture. We created a new series of OBEY Awareness shirts designed by Shepard Fairey and members of his design team at Studio Number One, to raise awareness and funds to educate and combat the problems we are seeing. We are calling this series Stop the Violence – available worldwide on May 4, 2018.
Under our OBEY Awareness platform, will be donating 100% of net profits from sales of the Stop The Violence tees to the Community Justice Reform Coalition (CJRC). CJRC is national advocacy organization with the focus on addressing the intersection of gun violence prevention and criminal justice reform in urban communities of color. They use and promote evidence-based approaches to build safe and just communities, and support organizing and evaluation through training and technical assistance. #StopTheViolence