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Issue 100 — November 16, 2016

OBEY X YR Store at Selfridges, London

One of the most prestigious department stores in the world, Selfridges, plays host to our latest endeavour as we team up with renowned print specialist YR Store to launch a fantastic creative project for this holiday season.

Up on the 3rd floor in the Women’s Contemporary Room we’re taking personalisation to the next level; with our favourites from the back catalogue of graphics to pick from you can now go and create your own OBEY t-shirt or sweat as a truly one of one limited edition piece in just a few minutes.

The YR Store X OBEY installation is available exclusively in Selfridges, Oxford Street, London until December 24th.

– OBEY Clothing UK

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